Full funnel marketing which drives results
Helping brands stand out through data focused go-to-market strategies and campaigns across digital, content, partnerships, and account-based initiatives.
Work with me
With over 10 years of global experience in both B2B and B2C industries, I help brands grow and solve real challenges. Even if your needs don’t exactly match the services listed, I’d be happy to explore how we could work together.
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Every business has a different path to growth, what works for one stage or setup won’t always work for another. This service is for those who want tailored, practical advice on their marketing approach.
I can help you:
• Review and refine your go to market plan
• Audit your current marketing setup and performance
• Identify what to prioritise next for sustainable growth -
A strong lead generation strategy attracts the right audience with the right message across every channel.
I can help you:
• Understand your audience, industry, competitors, and user journeys
• Align your sales and marketing teams to strengthen inbound lead generation
• Plan, execute, and optimise lead generation campaigns -
Content builds trust with your audience and is critical to attract, educate, and nurture potential prospects.
I can help you:
• Dive into your audience’s pain points and messaging positioning
• Craft campaigns that resonate at both the awareness and conversion stages of the buyer journey
• Incorporate campaigns into varied content formats, such as downloadable guides, blog posts, organic social posts, SEO-optimised web pages, and email, so you get the most value from your content output -
Targeting specific audiences with tailor made messaging can help you drive not only demand and leads but also insights into what resonates most with your audience.
I can help you:
• Run full funnel campaigns to raise brand awareness, nurture trust, and drive conversions
• Test messaging to quickly understand what works best with your target market
• Continuously optimise, experiment, and report
About me
Hello, I’m Sofia — a marketing expert specialising in demand generation, with experience helping global B2B and B2C brands drive measurable growth. I partner with founders, marketing, and sales teams to attract, nurture, and convert prospects into customers through strategic, results-driven campaigns.
I’ve worked across a wide range of industries — from fintech and SaaS to luxury hospitality and beauty — both at marketing agencies and in-house.
Currently, I lead demand generation at Leonardo.Ai, a Canva company, driving growth for both consumer and enterprise businesses.
Some brands I’ve worked with in the past include Epic Games, SuperAwesome, Urban Retreat, Street Feast, Asthma Foundation, and Alyka Digital Agency.
I combine audience insights, creative storytelling, and strategic execution to help brands grow with clarity.